Bitrate Guide for 720p and 1080p
Updated: 4/28/2026
Bitrate Guide
720p
Social: 3–5 Mbps
Email: 1.5–2.5 Mbps
Archive: 5–8 Mbps
1080p
Social: 5–8 Mbps
Email: 3–4 Mbps
Archive: 8–12 Mbps
Notes
Content complexity affects target
Audio bitrate 96–192k as needed
Use slower presets for efficiency
Related articles
- H.264/H.265/AV1 Parameter Tuning for Practical CompressionA hands‑on overview of key parameters across H.264, H.265 (HEVC), and AV1, with compatibility tips, bitrate controls, and example recipes aligned with Vibbit workflows.CompressionCodecH.264H.265AV1
- CRF Basics: Picking the Right Quality LevelUnderstand Constant Rate Factor (CRF), typical ranges and trade‑offs.CompressionCRFQuality
- PSNR/SSIM Metrics and Subjective Quality: How to Use ThemExplain what PSNR and SSIM measure, why they can disagree with perception, and how to combine metric checks with human review to make solid compression decisions for Vibbit workflows.CompressionQualityPSNRSSIMEvaluation
- Two‑Pass Encoding vs. CRF: When to Use EachClear, practical guidance for Vibbit users on choosing between two‑pass bitrate targeting and CRF quality targeting, with trade‑offs, constraints, and recommended settings for reliable delivery.CompressionCRFTwo‑PassBitrateDelivery